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Selecto
Services

Websites and online stores for business

We build online stores on Shopify and WooCommerce, and websites either coded or on WordPress. The site is fast, it is found on Google and the content can be edited after launch.

Launch day numbers

clientstore.com
98

PageSpeed, mobile

Speed is measured before launch, not after it.

Payments

local

Shipping

tracked

Stock

in sync

What makes a website sell?

A website that sells is found on Google, loads fast and guides the visitor to a contact or a purchase. An ordinary site looks good but does not work. The difference comes from three things: the technical build, search engine optimization, and a structure that follows the visitor path instead of the company org chart. Selecto builds websites so that all three are in place the moment the site goes live.

A website is not a brochure, it is a sales channel. Its success is measured in contacts, not in compliments.

  • Technical build

    The site loads fast and Google can read it from the very first day.

  • Search engine optimization

    The site is found on Google with the words your customers actually search with.

  • Structure follows the visitor

    The structure follows the visitor path, not the company org chart.

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Online store: Shopify or WooCommerce?

Shopify suits the merchant who wants a fast start and trusts the platform to handle the technical side. WooCommerce is the choice when the store needs more freedom to customize, a WordPress site alongside it or more unusual integrations. Selecto builds online stores on both platforms and recommends the one that fits your situation.

Shopify

For the merchant who wants to get going fast.

  • Quick to set up
  • The platform handles the technical side
  • Fewer moving parts to maintain

WooCommerce

For the store that needs room to move.

  • More freedom to customize
  • A WordPress site alongside it
  • More unusual integrations

The choice is not a matter of faith, it is a practical question: product count, integration needs, multiple languages and budget decide it. We tell you straight which platform fits you and why. If neither fits, we build the store another way.

Paytrail partner

Selecto is a Paytrail partner. Bank payments and card payments come to the store on one contract, and we handle the setup as part of building the store.

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An online store connects to other systems

An online store that works is connected to the other systems in the company, so that orders move straight into the ERP, invoices into accounting and deliveries into logistics without manual work. Selecto builds those connections to Visma Nova, Netvisor and various inventory systems, among others. Without them the same information has to be typed by hand into two separate systems.

That works at ten orders a week, but not at a hundred.

Read more about integrations

Websites: coded or WordPress?

Selecto builds new sites primarily by coding them, not on top of a content management system. A coded site is faster, lighter to maintain and safer, because it does not lean on plugins that need constant updating and patching. WordPress is a strong option when a familiar content management system or an existing environment speaks for it.

Coded site
Faster, lighter to maintain and safer, because it carries no plugins that need constant patching. This is our starting point for new sites.
WordPress
A good choice when a familiar content management system or an existing environment speaks for it. The choice is always made case by case.

The choice is made together with the client based on the situation, not on our habits. A coded site does not mean you stay dependent on us: content is edited in a visual editor just as it is in WordPress.

You edit the content yourself

On the sites Selecto builds, text, images and products are updated in a visual editor without code and without us. The site does not become hostage to the agency: the domain is in your name, the credentials are yours and the content is yours. Many have learned to ask about this the hard way, and for us it is a basic principle.

The previous agency kept everything in its own hands and every text change had a price. Our starting point is the opposite: the more you can do yourselves, the better. We handle only what you want to outsource.

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Visibility is built at launch, not afterwards

Search visibility is not an extra service, it is part of the build, and it is settled while the site is being made. A site published by Selecto includes technical search engine optimization from the start: speed, structure, the mobile build and analytics. They belong in every launch, so visibility does not have to be bought as a separate project later. The site is readable by Google from the first day.

If you want to grow visibility actively, ongoing search engine optimization handles the content, the tracking and the development.

Read more about search engine optimization

Included in every launch

  • Speed
  • Structure
  • Mobile build
  • Analytics

A redesign without losing visibility

A site redesign is a risk point: if the old addresses and content are thrown away, years of Google visibility reset in a week. Selecto runs redesigns so that the old visibility moves over to the new site. Content is saved, addresses are redirected correctly and the move is monitored after launch. A redesign is routine only if it is done the same way every time.

This is routine, but only if it is done every time. After a redesign the visitor numbers have to continue from where they left off, and rise once the new site starts working.

  1. 01

    Content is saved

    The content of the old site is saved before anything is taken apart.

  2. 02

    Addresses are redirected

    Old addresses are redirected to the right new ones, not to the front page.

  3. 03

    The move is monitored

    After launch we check that visitor numbers continue from where they left off.

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What we have built

Selecto has built online stores, company websites and site redesigns for a range of industries. Below are three examples: Voitelukeskus.fi is an industrial online store connected to an ERP, SPMalmberg.fi is a clear company website that brings in contacts, and H-viherrakennus.fi is a site redesign where the visibility of the old site moved to the new one without a break.

Voitelukeskus.fi

An online store for industrial lubricants where WooCommerce is connected to Visma Nova. Products, prices and orders move automatically. The same system serves two brands.

SPMalmberg.fi

A clear company website that does what a company website should: it explains the services, is found on Google and brings in contacts.

H-viherrakennus.fi

A site redesign for a landscaping company, where the visibility of the old site moved to the new one without a break.

See all references

Pricing

Selecto prices websites on three levels: a one-page site at 790 € + VAT, a full site with a front page and five subpages at 1 690 € + VAT, and custom builds such as online stores, booking systems and integrations by quote. The prices exclude VAT, and the final price holds no surprises.

One-page site

790 €+ VAT

Ask about the one-pager
  • One effective page with everything you need to start
  • Responsive and search engine friendly
  • Easy to expand later

Full site

1 690 €+ VAT

Ask about the full site
  • A front page and five subpages
  • A structure built for you
  • SEO basics and analytics
  • Plus basic maintenance after launch

Custom

Request a quote

Tell us what you need
  • Online stores
  • Booking systems
  • Integrations and multilingual builds
  • Continuous development as a partnership

A site redesign and search engine optimization come as services of their own, priced according to what is needed.

UKK

Frequently asked questions

Ask your own question
What does a new website cost?

A one-page site is 790 € + VAT, and a full site with a front page and five subpages is 1 690 € + VAT. Online stores, booking systems and integrations are priced by quote. A site redesign and search engine optimization are services of their own, priced according to what is needed.

Can I edit the content myself?

You can. Text, images and products are updated in a visual editor without code and without us. The domain is in your name, the credentials are yours and the content is yours.

Does Google visibility survive a redesign?

It does, when the redesign is done the same way every time: content is saved, old addresses are redirected correctly and the move is monitored after launch. If the old addresses and content are thrown away, years of visibility reset in a week.

Shopify or WooCommerce?

Shopify suits the merchant who wants to get going fast and values a platform that handles the technical side. WooCommerce suits a store that needs more freedom to customize, a WordPress site alongside it or more unusual integrations. Product count, integration needs, multiple languages and budget decide it.

Is search engine optimization included in the build?

Technical search engine optimization is included: speed, structure, the mobile build and analytics are ready at launch. If you want to grow visibility actively, ongoing search engine optimization handles the content, the tracking and the development as a service of its own.

What kind of site are you missing?

Tell us your situation and you get a straight answer and a price without a round of meetings. We do not charge for the assessment.

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